Meet HJ, Entrepreneur in Residence

The studio approach stood out to me because of its hit-the-ground-running mentality. I thrive in the collaborative sense of building with a team from day one where a variety of experts challenge me on a daily basis to go the extra mile and at the same time help keep me on the right track. They can more promptly push you to the limits to capitalise on your potential as an entrepreneur.

About

My career marked its beginnings in Strategy Execution, HR & Communication in the early days of my career. Soon enough, I developed a taste for innovation and digital product development. I'm passionate about creating new digital products that have a direct impact on their users because they made life easier and more fun - I wanted to be part of that world. I worked on cool digital projects for the Telegraaf Media Group (TMG) and International tradeshow host RAI Amsterdam where I worked as an innovation team lead.

IPS team photo

Hitting the ground running

I am the most passionate about my work when I have the freedom and flexibility to act on big-picture strategic decisions - a trait I think is necessary to be a good digital intrapreneur, and eventually an entrepreneur. It is at this stage of my professional journey that I decided to join Builders; I want to start a venture in a hit-the-ground-running kind of style because of which the studio approach stood out to me. I thrive in the collaborative sense of building with a team from day one where a variety of experts challenge me on a daily basis to go the extra mile and at the same time help keep me on the right track. I love that mentality.

Looking back at my time at Builders so far, it’s been an exciting journey, especially the research-heavy beginnings. I was used to spending a lot of my energy getting people on board with innovation and convincing them of the advantages of investing in digital product development. Don’t get me wrong, I like spending my energy on preaching the lean innovation gospel, but it’s fun to work in an environment that is already equipped with this knowledge. They can more promptly push you to the limits to capitalize on your potential as an entrepreneur.

The birth of an idea

The entire process has been a balancing act between being strict on delivering in time and being open to everything that just happens in the process. It’s fun to see how fast a subject grows on you, so to speak. The more we spend time with it, the more we see that everything we come across online and all the conversations we have seem to suddenly direct us to that specific area. A couple of months ago, I was aware of the process of strategic goal alignment and the problems surrounding it, but now when I look around, it seems to be everywhere, and it feels perfectly natural. The seeds of a venture idea grew from this confidence.

What lies ahead

I like to see myself as an enabler. I always loved to observe people, understand their motives and enable them to do a better job in what they want to achieve or become. Wherever I go, regardless of my goals I want to create a culture where people feel confident about themselves in working on shared goals and passions. I want my idea to come into existence to support organisations in reaching their strategic goals faster and more effectively. A lot of companies develop wonderful strategies that could impact the world in a fundamental way but lack the vision to execute it. We found out that company leaders want to be in control of the execution of strategic goals but lack an overview on a team or a personal level. We are all about creating that overview. At the end of the day, I win if my team wins. By enabling people to work on strategic goals and having a clear picture of their efforts,  organisations can perform better in executing their strategy successfully.

Let’s enable thought-and-act leaders so they can collaborate with a team of dream executers.

Influentials

A comprehensive marketplace platform that connects some of the biggest brands in Benelux with content creators or ‘influencers’ who collaboratively create authentic social media campaigns.

Areas of expertise

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Contact details

If you are passionate about product and proposition development, Hendrik-Jan loves to connect. Feel free to reach out!

Obeyo

Obeyo makes residential communities come to life by enabling residents to build genuine connections, streamlining all communications, making shared services accessible, and connecting them to smart building features.

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